The Future; Are We There Yet?

What Augmented Reality Means For Marketing

Warner Bros and Jam City, under the joint label of Portkey Games, is set to launch a Harry Potter offering which promises its players an immersive experience. If the immediate success of Pokemon Go was anything to go by, people worldwide better be prepared for their newsfeed to be flooded with Harry Potter updates. This game would further aid the substantial growth that Augmented Reality has enjoyed recently.

Consumers had their very first mainstream brush with AR when Google Glass was announced. Expensive, tacky and impractical, that dream crumbled quite quickly. However, with mobile phones becoming technological masterpieces, it didn't take long for companies to incorporate AR into their marketing campaigns. Other than Pokemon Go, Snap has successfully brought AR to the masses in forms of filters. Brands globally, have tapped into Snap's resources to provide their consumers with interactive and entertaining advertising. Conglomerates have launched their own immersive applications, with Ikea, L'Oreal and Lacoste having found success after they dived into the world of AR.

The AR market is set to grow substantially, with big names taking a keen interest in the sector. With Snap working on a new version of their glasses, Apple having brought forth their AR friendly iPhone X and Zuckerburg stating that Augmented Reality will soon remove the needs of owning a television, it is safe to say that AR will definitely play a massive role in disrupting the world of marketing.