The Minimalist Marketer
Consumers today, suffer from sensory overload. Content from marketers virtually haunt users. Merely think of a product, and the brand will be present while you scroll through your Instagram feed. Ten seconds worth of crammed content before every YouTube video, and with Facebook links taking you to the dreary world of pop up ads, it's not easy wading through a muddled sea of consumerism. Marketers today are desperately trying to overcome the hurdles of ad blocks and an ever decreasing engagement window.
Enter, minimalist marketing. Adopting the art form (and lifestyle), advertisements today clearly communicate messages without any of the clutter. If you haven't seen the gorgeous "pause" KitKat ad, now would be a good time for you to check it out. Brands have begun to sacrifice excessive story telling elements in exchange for clearer messages. Say goodbye to essays, unnecessary images and unrelatable emotions.
This might be the year where brands worldwide embrace the theory of "when less is more". However, the importance of shareable content remains at an all time high. Marketers would be faced with the task of creating engaging advertisements with less content. Would 2018 be the year of shareable minimalist advertising?
iDF's minimalist take on an ice cream ad.
Minimalism
ˈmɪnɪməˌlɪz(ə)m/
noun: minimalism
a movement in sculpture and painting which arose in the 1950s, characterized by the use of simple, massive forms.
deliberate lack of decoration or adornment in style or design.